SITE MATH LAB A planning tool for independent builders
Search traffic → site economics

Run the numbers before you build.

Estimate what a niche website could earn from a keyword, then compare it with the costs you expect to carry.

Estimate a monthly run rate

USD · updates as you type
From your keyword research
%
Ranking and click share combined
Use 1 if you only have one page
Use an RPM from your own ad account or research

Costs to include

Hosting, APIs, or tools
Domain, template, or paid setup
Estimated monthly revenue
$0.00
From the search traffic you entered
Estimated visits / month
0
Page views / month
0
After monthly costs
$0.00
Recover launch costs
—

Edit the example assumptions to see the estimate for your idea.

Use this to screen an idea, not promise an income. Search rankings, actual ad rates, conversion, retention, fees, taxes, and review time can change the result.

What the calculator counts

  • Visits = monthly searches × expected capture rate
  • Ads = page views ÷ 1,000 × your RPM
  • Subscription = new paid users × monthly price
  • Net = estimated revenue − monthly running costs

Before trusting a number

Validate the search term, check the current results page, and use RPM or conversion data from a source you trust. The subscription view estimates the first month's new subscribers; it does not model renewals or churn.